Janis Pulse 2026: a morning to connect vision and operation in unified commerce
Last week we held the first edition of Janis Pulse, a meeting that we created with a clear objective: to bring together customers, partners and industry leaders in the same room to talk about the present and the future of unified commerce, and on how to bring that vision to the real operation.
The event was held at the offices of Amazon Web Services (AWS) in Buenos Aires and called for more than 70 attendees, between retail companies, technology partners, agencies and digital transformation teams.
During one morning we shared talks, real cases and open conversations about the current challenges of trade in Latin America: from the role of artificial intelligence to the complexity of omnichannel operations.
From Rules to Automatic Thinking
The day began with the talk “From Rules to Automatic Thinking”, submitted by Leonardo Gambino, Head of Product at Janis Commerce.
In his presentation, Gambino shared the vision that guides the evolution of the platform: moving from rigid, rule-based operating models, to more intelligent and adaptive models, capable of automating decisions and responding to increasingly complex operating contexts.
This approach seeks Equalize flexibility with control, incorporating more intelligence into the operation to help companies scale their digital businesses more efficiently.
The presentation also announced new capabilities that are being developed in Janis Commerce, aimed at optimizing order management, omnichannel orchestration and decision automation in real time.
The Carrefour Argentina case: technology, culture and operation
One of the highlights of the meeting was the presentation of the case of Carrefour Argentina, shared by Leonardo Arcas, Director of Digital Transformation, Sales, Marketing, Pricing & Customers.
During the talk, the transformation process that the company has been promoting in recent years was reviewed, where digitalization is not limited to the incorporation of technology, but also involves an evolution in organizational culture and the way of operating.
The joint work between Carrefour Argentina and Janis Commerce allowed us to move towards an architecture that works like a real operating system for scaling ecommerce, integrating processes, technology and operational capabilities to respond to new consumer demands.
The case left a very clear idea: digital transformation occurs when technology is integrated with the operation and with the way in which teams work.
Artificial intelligence applied to retail
The third talk was given by Martin Sanado, Generative AI Leader at Amazon Web Services (AWS).
Sanado presented concrete examples of how the artificial intelligence is already having an impact on retail, improving the quality of available information and facilitating new forms of interaction between buyers and sellers within the digital ecosystem.
The shared cases showed how AI allows optimize processes, accelerate conversion and improve decision-making, enabling more agile and scalable operating models.
Expert Panel: From Vision to Operation
The meeting closed with a panel of experts moderated by Norberto Cerasale, Nearbound Sales Manager at Janis Commerce.
The following participated in the panel:
- Mariano Castaño, Assistant Manager of B2C Fulfillment, 3PL & Transfer Network — On City
- Federico Scarano, Founder & CEO — Fully
- Virginia López, Head of Sales — Infracommerce
- Ignacio Maschwitz, Digital Business Manager — English Store
The conversation focused on one of today's major challenges for ecommerce and operations leaders: How to translate strategic vision into concrete operational practices.
Panelists shared experiences on how to articulate people, processes and technology, and how to prioritize the different layers that build business capabilities:
- Data: visibility and availability
- Operation: consistency and productivity
- Technology: automation and orchestration
All this with a central purpose: better solve the customer's buying mission.
A space to build community
Beyond the contents, Janis Pulse it was also an opportunity to strengthen ties within the digital commerce ecosystem in the region.
The event brought together customers, partners, ecommerce leaders, operations managers and specialists in digital transformation, creating a space for open conversation about the challenges faced by companies operating in increasingly complex omnichannel environments.
It was also an instance to bring together part of the regional team of Janis Commerce, with collaborators coming from Brazil, Argentina and Uruguay, who took advantage of those days to carry out internal training, exchange learning and align best practices.
The start of a new conversation
The first edition of Janis Pulse confirmed something that is often lost in the rhythm of daily work: face-to-face meetings are still a powerful tool for sharing experiences, debating ideas and building community around industry challenges.
At Janis Commerce, we believe that these spaces are essential to continue to promote the evolution of commerce in Latin America.
And this was just the first step.
