The COVID-19 pandemic accelerated a consumer behavior trend that was already on the rise: people are buying more, and they want it faster. Even in everyday situations, this expectation holds strong—getting home tired with heavy grocery bags or leaving work late to find an empty fridge are common problems for the modern shopper. Luckily, the rise of online supermarkets and fast delivery solutions have stepped in to solve them.

Initially, this market was dominated by last-mile delivery platforms—such as Rappi, PedidosYa, iFood, or Glovo—and marketplaces offering a relatively limited assortment of products.

Today, however, traditional supermarkets can also rise to meet this growing demand—provided they have the right logistics technology in place to ensure product availability and fast deliveries with high fulfillment rates.

“Today’s consumer expects speed and efficiency from supermarkets. But beyond fast channels, what truly matters is delivering on the promise of a complete order,”says Francisco Mato, Co-Founder and CEO of Janis Commerce, a leading retail tech platform processing over 1.5 million orders monthly across Latin America and Spain.

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