One more year, Janis Commerce Participated in NRF Big Show, the most important event in global retail, which brings together leaders, brands and technology companies from around the world in New York to discuss the present and future of the industry.

Our entourage consisted of Francisco Mato, CEO of Janis Commerce, and Guilherme Raymond, VP of Sales Brazil, who actively participated in conferences, meetings with partners and spaces for exchange with ecosystem leaders.

Beyond the immediate impact of the event, NRF 2026 left behind key ideas that continue to resonate and that today are already influencing how brands design and operate their business models.

Retail 2026: From Channels to an Intelligent Network of Capabilities

One of the clearest consensuses at the event was that trade is evolving towards a more distributed, connected, and data-based architecture. The focus is no longer just on adding channels, but on making the entire operation work as an intelligent and coordinated network.

Among the main highlights were:

• AI as a new entry point to commerce
  Search, discovery, and purchase are increasingly happening within conversational flows. Proposals such as Gemini And the Universal Commerce Protocol (UCP) show how to connect conversational experiences with assortment, pricing and availability in real time.
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• Retail as a service platform
  Many companies are monetizing internal capabilities — logistics, data, customer service, financial services — to open up new sources of profitability and maximize the value of their infrastructure.
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• Ultra-fast fulfillment and hyperlocal operations
  The speed standard continues to get shorter. Cases such as Walmart+ Wing show how the physical store is consolidating itself as a key logistics node, enabling deliveries in minutes and new consumption habits.
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• Orchestration as a true competitive advantage
  In this context, the difference is not only made by who delivers the fastest, but who achieves align inventory, operational capacity, customer promise, workforce and partner network in real time. Value is created when the entire network functions as an integrated system.

AI as a modern retail infrastructure

In NRF 2026, it became clear that Artificial Intelligence ceased to be experimental to become basic infrastructure of competitive operations. From autonomous decisions to risk anticipation, AI is transforming the way we operate in real time.

At Janis Commerce, this approach is reflected in how we apply AI to:

• Dynamically orchestrate orders in B2C and B2B
• Automate routing, carrier selection and assortment rules
• Anticipate bottlenecks and mitigate logistical risks
• Empower teams by freeing them from repetitive tasks

Unified Commerce: An Operational Requirement

Another central axis was the consolidation of unified commerce as a necessary condition for climbing. It is no longer enough to be present in multiple channels: the key is to operate in a coherent, efficient and frictionless way, with a single vision of the business.

This involves integrating ecommerce, physical stores, marketplaces and delivery services under the same operational logic, with consistent data and business rules in real time.

What's Next: Turning Trends into Real Capabilities

Our participation in NRF 2026 reaffirmed that Janis Commerce is aligned with the main forces that are transforming global retail. But, above all, it reinforced our commitment to converting these trends into concrete operational capabilities for brands in Latin America and other markets.

We will continue to evolve our platform, deepen the use of applied AI, expand the ecosystem of integrations and strengthen the analysis, visibility and automation tools that allow us to make better decisions, faster.

Because we believe in a business that evolves. And we work every day to make it possible.

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